BayConnect
Economic Impact Assessment
Economic Impact Assessment
A Go To Market Strategy Pitch for executives that lays out the information across different departments to execute a 1 day biking event that connects both sides of the Bay Area.
How Might We
Event Intention
Experience Strategies
Ticket Pricing Strategy
Pre-Launch Advertising & Marketing Strategy
Our Positioning
Tailored Tours
Sponsor's Benefits
Resourcing
Income Statement
Our considerations for Market Sizing
System Map
Market Size - Events & Population
Neighbourhoods
Target Group
Routes
Bike Repair Shops En Route
Vittles En Route
Sponsors
We worked out the numbers to understand the Direct Impact of this 1 day event
Revenue
Labor
Property
Team Members - Sophie Schnorf